I know I frequently gripe about word mincing. Recently I griped about the word gift meaning “something you paid too much for.” I also gripe about “freemium” and “pay-to-win” gaming, though not often here. There are a lot of companies out there that are trying to take more and deliver less. Natural human instinct in action, I suppose.
Recently, one of the worst offenders of “pay-to-win,” “freemium,” knockoffs took word mincing to a whole new level. It wasn’t enough that they named their matching colors puzzle a “saga.” They also decided that no other game will ever be a saga. Nor will any other game feature candy. The company who ripped off Bejeweled and about a dozen other games decided that no ripoffs should be allowed. They’re the end of the chain. You can read more here and here. You can also view about the best summary I’ve encountered here.
Of course, the response of the indie gaming community has been wonderful, hilarious, and appropriate. Welcome to the Candy Jam where developers make games that use words like “candy,” “saga,” and “crush” in an attempt to spite the Candy Crush makers by flooding the market with better candy sagas. (That link also has some excellent news stories and research on the topic.)